Summary:

Create an experience in the Roblox game to entertain new generations and recreate a link with the brand. Start building a community from scratch.

Context:

Reach and engage Gamers and take over the Gaming universe by speaking out on TikTok. In parallel, create custom Video Games for Monster Munch on Roblox and Minecraft throughout 2023 and animate the community on Discord. Rely on Gaming Influencers to gain notoriety on TikTok.

Idea:

Associate Monster Munch with entertainment and fun in the collective and family imagination. To deliver immersive experiences to players who want fun, escape from everyday life, and spend a convivial moment with others. To bring them joy, reduce stress and pressure, and maintain social ties.

Execution:

Our agency collaborated with Castor & Pollux and Monster Munch France to define a visual universe aligned with the brand. We hired only the best Roblox developers in the French community, and those who already had a professional track record with Favvey and delivered the game in 1 month. The CrazyLand universe offered players plenty of adventure mini-games and easy-access courses with a minimalist design.

Results:

• (Launch on April 23’ and still running)

• 14K players

• 72% XP satisfaction

• 6min24 average per player

• 1500 hours of in-game attention

• span 1500 Discord members