About us
When a Gen Z talks
to Gen Z, it just clicks.
Axel Bierne (born 2002) didn’t wait for gaming to become “the next big thing.”
He grew up inside it. Gamer, creator, builder — from servers and communities to freelance platforms. While brands were still watching from the sidelines, Axel was already shaping the ecosystem from within.
The issue? Most brand activations in games feel awkward, intrusive, or just plain out of touch.
Axel’s insight: if brands want to be in games, they need to earn their place — by creating experiences that feel natural, fun, and native to the world players love.
Enter FAVVEY.
Axel joined forces with Antoine Aparicio, ex-Google, ex-Microsoft, lifelong gamer, and sharp-minded entrepreneur. Together, they built a next-generation agency designed for gamers first, where brands become part of the gameplay instead of interrupting it.
Our Mission
To reconnect brands with Gen Z by crafting immersive, authentic, and meaningful gaming experiences whether through seamless integrations or full creative worlds built from scratch.
Innovation and Creativity
With six years of experience, Favvey has developed multiple branded games, with our work earning recognition at major industry festivals. Our team brings together diverse talent capable of crafting standout brand experiences and in-game integrations, building and engaging communities, and uncovering Gen Z insights that most others simply miss.
Our Team,
With a team of 30 passionate experts, FAVVEY is exploring new ways to bring brands into the world of video games.
Our goal: to create memorable branded experiences, whether in existing games or built from scratch, always tuned to what players love.
Ready to take your brand to the next level?
Take the first step toward reinvented generational marketing. Whether you want to discuss a potential strategy, explore innovative ideas, or simply learn more about our services, we are here to support you.
At FAVVEY, every interaction is the beginning of a creative adventure.
Transform your vision into action today.
Contact us
